- Habitat Happenings
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- Habitat Happenings
Habitat Happenings
Ayoh, Farther, Other Half and more!
Daniel Faierman, Blake Lyon, JB Osborne & Emily Heyward
July 28, 2025
Habitat Friends and Supporters,
If you're receiving this, you're a founder, investor, or operator that we have genuinely enjoyed engaging with in the past… and/or someone we simply admire 🤩
Our goal: to keep our community informed on what’s happening at Habitat Partners in hopes of finding opportunities to collaborate with you in the future.
Thanks for reading and hope to hear from you soon!
(1) 💫 Recent NEW Investments
🐶 Other Half (Seed) - a clean, conscious, and clinically-tested pet supplement brand
See here for recent coverage on Other Half’s seed round announcement. We’re excited to partner with Mike Watts and are already enthused by the amazing traction we’ve since just months after launch.
👻 Stealth Beauty/Personal Care (Series A) - launching in September (more to come!)
(2) 📰 Portfolio Companies in the News
💰️ Farther Finance: Farther crossed $6Bn in AUM bringing on Nick Panitsas as Chief Investment Officer alongside 29 new advisors. $84 trillion is set to be passed down to the next generation by 2045 and Farther is well positioned to continue providing the tools that wealth advisors need to deliver greater value for clients with enhanced efficiency. Farther was also recently named to Inc. Magazine’s 2025 Best Workplaces.
🫙 Ayoh Foods: Ayoh recently announced the close of their $4.5M seed round led by Imaginary Ventures. Even more exciting, Ayoh just launched in Whole Foods nationwide. Make sure to grab so you can start spicing up your sandwich game. We use it as a dip for proteins and as a salad dressing. Ayoh also welcomed VP of Marketing, Avery Hairston. Avery brings a wealth of brand experience with previous experiences at Banza, Sundays, and W. Lastly, don’t forget to order Ayoh’s newest flavor drop: MISO!!!
🤖 Figure AI: According to Bloomberg, Figure is in talks with United Parcel Service (UPS) to integrate its humanoid robots into the global shipping giant's logistics infrastructure. Brett Adcock recently appeared on Bloomberg to discuss Figure’s latest developments.
🥯 PopUp Bagels: If you’re a marketing nerd, check out Inc’s expert opinion piece on the brilliance of PopUp hit-slogan, “Not famous, but known.” Adam Hanft breaks down how the viral slogan “engages consumers by pulling on strategic, semantic, and psychological levers.” PopUp Bagels is also going viral for their butters lately!
🏯 DamDam Tokyo: The brand was featured amongst the Beauty Matter 2025 NEXT50, highlighting the brightest startups in beauty.
🐶 Other Half: Check out Other Half’s recent launch of doggie dental, using a first-of-its-kind, clinically validated canine oral health postbiotic. Nearly 90% of dogs develop some form of periodontal disease by age two, yet most oral health solutions focus on masking symptoms. Doggie Dental™ is formulated to change that—delivering science-backed results that target bad breath, plaque, and tartar at their source. Our dogs love this product 🐕️
🌈 Rainbow Insurance: CEO Bobby Touran’s recently appeared on the Insurance Journal podcast. Rainbow was also recently shortlisted for Program Insurtech of the Year by The Insurer for the second year in a row and is growing rapidly.
👶 Happy Wolf Snacks: the brand was recently awarded as a ‘Best Kids and Baby Snack of the Year’ in Good Housekeeping - lab results: “Kids of all ages enjoyed the bar, plus parents (and our dietitians!) appreciated the wholesome ingredients. The first thing I liked about this snack bar was its size. It's a good size for my child," one mom said. The bar is soft and easy to eat with little to no mess."
🫧 Cleancult: Cleancult has hit 300 Costco shelves with a bang and also recently annouced the launch of its cleaning products in paper-based cartons for refill to 1,800 Target stores across the US, including hand soap, dish soap, laundry detergent, and all-purpose cleaner, “first-to-market” aluminum spray bottles, and multi-enzyme sheets.
🧃 Roxberry: Roxberry continued its retail expansion, recently launching in 400+ Kroger doors. You can find Pink Lava, Ocean Potion, and Galaxy Gulp in the kids beverage (juice box) aisle.
🍫 Mezcla: Mezcla was recently featured as one of The Five Best Protein Bars a Fitness Expert Has Tested in 2025. Who doesn’t love crispy!
🛢️ Zero Acre: Zero Acre was recently featured in the WSJ and is now partnering with Proper Hospitality, the first national hotel group in the world to go seed oil-free.
(3) 📰🎧️ Good Reads/Listens
(4) Archive
🤝 Thanks for reading and continuing to be a part of our growing Habitat!